Dotcom Marketing in India |
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"A ten-minute drive through the city is enough to get feel of the money that is being pumped into the market.Unfortunately in Delhi, billboards have been banned and hence, dotcoms have to satisfy themselves with kiosks." - Suhel Seth, chief executive officer, Equus Advertising. "Indians still think that Net is e-mail. Consumers need to know about other applications of the Net." - Neeraj Roy, CEO, Hungama.com, commenting on his unconventional promotional methods. Advertising Blitz
During October 1999-January 2000, about Rs 500 million was spent on advertising by the dotcom companies (Refer Table 1 for the break-up).
1] A site, which gives information on
India, aimed at the NRIs.
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